A website Case Study

Shake a Leg Miami

Project OVerview

The Problem

Harry Horgan, Shake a Leg’s founder, reported that the organization’s website was out of date and difficult for users to navigate.

The Goal

The purpose of this study was to identify usability issues by collecting data and feedback from each test session. The results collected helped inform the redesign of the site navigation, ensuring each task is achieved with ease.

The Product

Shake a Leg is a nonprofit organization that empowers the community by utilizing one of Miami’s strengths, access to the ocean.

To utilize the marine environment to improve the health, education, and independence of children and adults with physical, developmental and economic challenges, in an inclusive community setting.

My Role

Team Lead, UX Researcher

Responsibilities

Planning and defining strategy, conducting interviews, digital and paper wire-framing, user testing,

Project Duration

January 2018 - April 2018

Executive Summary

Shake-A-Leg is a registered nonprofit organization that offers people with disabilities an opportunity to share
challenges and successes through the organization’s programs and activities.

Our group of seven moderators conducted a usability test on the organization’s website. In total, we found 18 problems and 4 positive attributes to keep. The kinds of problems that were found were related to Navigation, Layout, Content and Design.

We found that although most users were able to complete the tasks on Shake-A-Leg Miami website, overall users found the site difficult to navigate.

Pain Points

Navigation Confusion

Users brought up how their day to day was busy enough, to speak nothing of spending energy to research sources, testimony and information.

Scattered and Obfuscated

Finding the points you need is not easy for your average person. How can you expect people to come to a well informed opinion with anything approaching the speed of misinformation.

Methods

Moderated usability study.
Collected the following usability metrics:
- Time on Task
- Task Completion
- Number of Assists
- Usability Issues
- Single Ease Question per task.
- System Usability Scale
- Severity Scores
Moderated remote usability study.

Deliverables

Insight into the website’s salvageable strengths
Defined improvement opportunities, ranked by importance
Remote and In-person case studies and appendices that catalog methodology, analysis, and data breakdown.
Comparison between in-person testing vs remote testing
Moderator, observer, and participant usability test packets
Example redesign

Outcome

impact

The client took both remote and in-person case studies and appendices.
The client agreed to take on a full website redesign.

What I learned

The prospect of leading a multinational team is difficult. Each team member already has their own thoughts and expectations, but then you add on a cultural and language barrier and another dimension of difficulty is added, as a leader who spoke both languages, I often served as a go in between for both sides in addition to delegating work to the appropriate recipient.

Remote unmoderated user testing is a mixed bag, easier to complete, but parsing the data and recordings was an exercise in patience as users often misunderstood, gave up, or failed to provide comprehensible data.