Hi, I’M William.

A UX Researcher.

A background in psychology tells me the following are crucial to designing for humans:

• Designing around humanity’s psychological habits and thought processes.

• Subverting, remixing, and playing straight the universal tropes and archetypes that echo across humanity's myriad cultures.

• Crafting experiences that provoke emotions, be they joy, frustration, empathy, and even (or perhaps especially) salt to craft memorable experiences.